aesthetic portrait
photo portrait
Left to Right: Patricia Belen, Greg D’Onofrio

About

Studio Size

Small (1-5)

Year founded

2004

Borough

Manhattan

Studio Bio/Philosophy

Kind Company is an independent web and print design office in New York City since 2004. Partners Greg D'Onofrio and Patricia Belen are designers, writers and the founders of <a href="http://www.thisisdisplay.org">Display</a>, a platform devoted to research, writings and discoveries in graphic design history.

The Team

Kind Company has 2 people. Of those, 2 are studio heads and 2 are managerial.

59% of studios are small-sized (1-5 people).

Gender Breakdown

50% male

50% female

Average height

5’7”-5’9”

Shortest: 5’3”
Tallest: 6’1”

Average age

41-50

Youngest: 38
Oldest: 43

Number of freelancers/year

1-5

Number of interns/year

0

Average: 1-2

Studio Disciplines

Breakdown of Work

60%

Interactive

Number of studio projects

26–50

Pro-bono projects

1–5

Strategy/Execution

24% Strategy

76% Execution

Primary Specialties

  • Branding & Identity (73)
  • Print (73)
  • Web Design (57)
  • Web Development (25)

Clients’ Industries

  • Media & Publishing (57)
  • Restaurants & Food (29)
  • Retail (41)
  • The Arts/Cultural Institutions (70)

Kind Company’s Clients

  • Fresco Tours
  • Fulton Ryder
  • Glenn Horowitz Booksellers
  • GoodStory Films
  • International Association of Art Critics
  • Paul Shaw Letter Design
  • Paul Williams

Greg D'Onofrio, Partner

Demographics

Formal education is undergraduate degree, primary design education is self-taught.

Patricia Belen, Partner

Demographics

Formal education is undergraduate degree, primary design education is self-taught.

Location

The Space

The studio is about 700 square feet. It’s owned and they’ve been there for 2 years.

Number of times moved

3

Total people in space

2

Desk Policy

We keep our desks clean and tidy.

Space Satisfaction

We love it, it’s perfect

Working Days

Working week

The work week is 60-69 hours/week, core hours are 9:00-7:00, with the first in at 9:00am and the last out at 7:00pm.

8% of studios work 60-69 hours/week.
The average is 40-49 hours/week.

Work Weekends?

A couple times/month

Take Summer Fridays?

Every once in a while

Busiest Time of day?

Afternoon

Culture

Side Projects

Display

42% of studios have side projects.

Overall Noise Level

Quiet

36% of studios are quiet

Working groups

100%

Studio

Internal studio meetings

Every day

Hashtags

  • #akzidenz
  • #archives
  • #bibliophiles
  • #collectors
  • #designhistory
  • #graphicdesignhistory
  • #research
  • #selftaught
  • #smallbusiness
  • #swissmodern
  • #writing